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TAKING RADIATORS TO THE NEXT LEVEL

Richard Lister explains why specifying designer radiators is the way to make a real impact to your customers’ homes.

As homeowners look for ways to give their homes the perfect finishing touch, installers play a key role in delivering solutions that combine performance with visual appeal.

On any domestic project, whether new build or a renovation, there are plenty of ways to enhance the final aesthetic. Although often considered largely from a performance perspective by installers, heat emitters are a great example, as they can play a fundamental role in helping to establish an overall style. Modern designer radiators and towel rails offer so much design freedom – along with efficient heating – that they can really help you to enhance your installations and delight the customer.

Colour choices that are vast

Beyond performance, today’s designer radiators come in an extensive range of finishes. From standard whites to bespoke colours, installers can help homeowners achieve a coordinated look without the need for additional decoration or alterations post-install.

Manufacturers, such as The Radiator Company, offer a broad palette – including RAL options, special finishes and colour matching with popular paint brands. This makes it easier to align radiators with the overall scheme, and for customers who want to colour drench an installation in a single colour tone. It is especially useful for installers working on show homes or high-spec builds, as this can be a straightforward way to meet client expectations without adding complexity to the install.

Designs that fit the brief

sRadiator shape and style also play a part in the overall finish. Whether the brief calls for clean, linear designs or softer, curved profiles, there are models available to suit a wide range of interior design schemes.

Available in a multitude of sizes and formats, designer radiators make it easier to work around space constraints and layout challenges. Vertical models, for example, are ideal where wall space is limited, helping to maximise usable areas without compromising heat output. Slimline options can also simplify installation in tighter spaces while maintaining system efficiency.

Flat-panel or angular radiators can support more geometric, contemporary spaces, while tubular or curved designs help create a softer look. For installers, having access to these options means greater flexibility when working alongside architects and designers, ensuring the heating system integrates seamlessly into the project.

Extending installations beyond the home

Furthermore, outdoor buildings such as garden offices, gyms and summer houses are becoming far more commonplace. Electric designer radiators provide a simple solution for these spaces, allowing installers to extend heating provision. The Radiator Company offers a wide range of products from bold contemporary designs to more subtle options.

Ready for low-temperature systems

Finally, with current regulations driving the move towards low-temperature heating, compatibility with systems using heat pumps is becoming increasingly essential. More homeowners are looking at how they can futureproof their homes and, for installers, it can help to highlight that many leading designer radiators perform efficiently at lower flow temperatures when sized correctly. Some advanced models also offer additional functionality, such as combined heating and cooling when used with the appropriate system setup. This can also be a valuable selling point.

Incorporating designer radiators into projects allows installers to go far beyond basic functionality, delivering heating solutions that both enhance performance and help to establish an overall interior design scheme. With a wide choice of colours, styles and formats, alongside compatibility with low-temperature systems, these products provide the flexibility needed to meet evolving client expectations. By specifying the right radiator for each application, considering both technical and design choices, installers can add value, improve efficiency and ensure a cohesive finish that aligns with the homeowner’s vision.

The Radiator Company, part of the IRSAP Group, offers a wide portfolio of designer radiators and towel rails, along with technical support to help installers specify the right products for each project. www.theradiatorcompany.co.uk

Richard Lister is National Sales Manager at The Radiator Company.
This article appears in May-Jun 26

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